Oscar is a freelance lawyer who contacted the studio pursuing a shift in the direction of his brand image and identity.
When Oscar entered the project, he had been working as a pension lawyer for a while. However, he considered that his brand was young and wanted to continue promoting a sense of familiarity. To convey the values of his project, Oscar asked us to turn his identity around and to create self-promotion materials.
We worked on a comprehensive brand based on Oscar’s freelance character. We wanted the result to be young, yet professional, and to appear trustworthy to his potential customers. The result was a logo and its adaptations, which we delivered with a style guide, along with some applications such as business cards.