DWS Engraving
Complete rebranding and UX study for a company specialising in luxury product customisation through laser engraving.
DWS is a French company with international presence. We took charge of developing the new art direction and design for all brand applications, maintaining a visual tone that strikes a balance between the delicacy of luxury and the precision of technology. Its identity seamlessly blends retail aesthetics with a high-tech sector presence.
We structured an entire system through the textures used in the laser engraving testing process, combining colour and texture as the foundation for the brand’s graphic applications.
The project extends beyond the design of classic corporate materials like business cards and web design, also involving the relaunch of a specialised app for laser engraving. Both UX and UI are thoroughly studied, following user testing protocols.
year:
2022
Client:
DWS
services:
- creative direction
- graphic design
- identity
- website
