Mammoths
A family-friendly journey to explore the cultural heritage of Viladecans through a small mammoth, the city’s symbol.
Viladecans’ tourism department aimed to invigorate the city centre, its commerce and historical heritage. This vision aligns with its recent rebranding and the new city narrative: sustainability, tradition and local commerce. The approach involves an interactive game, catering to both the local community and the increasingly significant tourist population in Viladecans.
We were tasked with crafting the identity, designing an illustrated map and producing identifying plaques scattered throughout the city. The logo has quickly become a new symbol for Viladecans. A QR code provides additional information about each historical site. We collaborated with KuanUm! for documentation and game development tasks.
The game’s mechanics involve solving riddles on the map to locate hidden, colourful mammoths. With the creation of four maps, one for each season, the game has a lasting appeal, ensuring that local and foreign families can continue playing for an extended period, discovering the city’s heritage and its commercial hub.
year:
2020
Client:
Ajuntament de Viladecans
services:
- creative direction
- graphic design
- project management
- mediation
