Blanc! 2018-2021
Digital communication and content management on the website and social media for a festival of design, creativity and innovation.
Blanc! is a benchmark gathering for creative professionals. In 2018, the festival needed to enhance its presence throughout the year beyond the festival week. Despite being a professional meeting, Blanc! resembles more of a party where numerous synergies unfold among professionals, students, sponsors and brands.
Strengthening digital platforms was a priority to expand audiences, fine-tune the communicative tone and ultimately establish the festival in a stage of maturity.
With this purpose, from 2018 to 2022, we took charge of creating and producing specialised content according to the overall marketing strategy and the festival’s target audience. We curated original content on the blog and social media, establishing a brand narrative across all digital channels. We also managed collaborations with sponsors and partners, as well as organising contests and other activation initiatives.
The results not only include a significant increase in followers and interaction but also an improvement in the brand perception of the festival and the acquisition of new partners and sponsors, leading to the event being held at the Design Museum of Barcelona.
year:
2018
Client:
Blanc!
services:
- social media
- project management
- mediation
Developing design culture
