La Taula Parada. The Taste for History
Rituals and everyday life around a table
Great moments of life happen around a table: rituals, traditions, and even historical moments. This setting encourages conversations, socialization, and enjoyment, which is the project's premise. La Taula Parada is a different way of understanding our history and heritage.
We create an iconic yet flexible graphic identity that adapts to various thematic editions. The first is the Christmas tables of four spaces that are part of Catalan historical heritage (a family home, a noble castle, and the austerity of two religious orders).
In addition to designing all the multi-platform communication pieces, our exhibition panels and postcards coexist with handcrafted and hand-painted tableware for the occasion, artisanal bread, and antique pieces—a carefully detailed wonder that traverses themes as diverse as friendship, religion, or the origin of food.
year:
2024
Client:
Departament de Cultura Generalitat / Agència Catalana del Patrimoni Cultural
services:
- creative direction
- exhibition design
- graphic design
- identity
- social media
