Roca Stand at Construmat
A product-less and sustainable stand, serving as a miniature exhibition. Roca showcases its sustainability plan in an enlightening climate oasis.
In a departure from the norm, Roca, a leader in its sector, takes a bold step to showcase its sustainability goals and solutions at the Construmat fair.
To achieve this vision, we conceived an unconventional stand devoid of products and designed with minimal emissions that also captures particles and purifies the air, thanks to its vertical garden.
The entire stand is made from certified, reusable materials without the use of inks, thereby creating a small climatic refuge within the fair—a space aimed at raising awareness and empowering the public. We also integrated surplus materials from the Gavà factory, such as chamotte (ceramic), used as decorative gravel.
The space includes a small interactive area, inviting visitors to take home a plant from the stand, encouraging them to kickstart their own climatic oasis.
year:
2023
Client:
Roca
services:
- creative direction
- graphic design
- exhibition design
