Generation [Re]

Where and how do we want to live? We approach moments of crisis as starting points where society decides what it wants to become and the future it envisions.

Drawing a parallel between Covid-19 and the 19th-century phylloxera crisis, the exhibition utilises contemporary art, data and transformative projects to guide the audience through a central theme: the community as a tool for maintaining balance.

We created an identity system with multiple variations, adaptable to various formats, for the development of all physical and digital pieces both within and outside the exhibition space: website, graphic communication, posters, panels and social media.

Given the exhibition’s scale and diverse formats, it’s crucial to create an identity broad enough to encompass all aspects yet capable of maintaining visual cohesion throughout. Additionally, the exhibition adheres to strict sustainability criteria.