Strategy and personal brand design for Carlos Díaz de Argandoña. Carlos works freelance in public administration, specialized in public policy consulting and training.
His personal brand matches his friendly personality and his work ethic, which is always empathetic and warm towards his clients.
Carlos asked us to improve his brand projection, which implied working on his identity, and the user experience and design of his website.
Working with him we realized that, beyond the visual changes, it was necessary to rethink and reorganize the communication of his company to generate a solid discourse.
We started by performing a company and brand analysis with Carlos, to achieve clearer communication to his target audience through design and copywriting.
We created his corporate identity and the new website from scratch, taking into account the specific communication needs of his audience, always putting the users’ needs first.