"Menos es más" AECC interactive exhibition

The Spanish Association Against Cancer (AECC) in Valencia commissioned us to create a travelling exhibition with a clear objective: to communicate, in an accessible and sensitive way, the recommendations of the European Code Against Cancer.

Our work covered the entire creative direction: from defining an exhibition language with an impactful advertising style to designing the modules, writing all the content, and producing the graphics in direct wood printing.

Each section addresses a specific theme with an interactive or striking resource: a minibar questioning alcohol consumption, 3D breast models showing signs of cancer, a game to create a balanced plate, or glasses that turn spaces into "smoke-free zones".

The exhibition will tour municipalities across the Valencian Community for years, and the design of the modules will function independently in specific events such as World Breast Cancer Day or summer sun-protection campaigns.