Blanc! is a design, creativity and innovation festival. It is a meeting point for creative professionals. It takes place annually in Barcelona (at Museu del Disseny) and sporadically in other cities. We are in charge of the digital communication strategy and content management on the Blanc! website and social networks throughout the year and during the festival.
The presence of the festival during the year needed to improve and increase beyond the festival week. Despite being a professional meeting, the festival becomes a sort of party that fosters synergies between professionals, students, sponsors and brands. Strengthening digital media was a priority to expand audiences, to sharpen the communicative voice tone, and ultimately, to consolidate the festival.
We created and produced specialised content according to the global marketing strategy and the festival target. We curated original content on the blog and social networks that established a brand narrative in all digital media. We also managed collaborations with sponsors and partners, and organised contests and other activation actions.
We develop the culture of Design
Followers instagram @blancfest
We helped develop and unite the community of Spanish-speaking designers and creators. Thanks to the constant work focused on the audience and the interesting content the festival always offered, the Blanc! community has grown steadily
Web: 30,000 monthly users
Social networks: 40,000+ followers
Newsletter: 8,000+ subscribers
We manage several social platforms (Instagram, Twitter, LinkedIn, and Pinterest), adapting the content to each one of them, in addition to strategically planning the blog contents.