5 Tips for Website Creation
Web design is constantly evolving, and brands must adapt to technological innovations since, in many cases, the Internet remains the best showcase for a project. At Misterio Studio, we offer 5 tips to consider when creating websites.
- 1. Start with a simple website and expand as needed
- 2. Use versatile platforms
- 3. Consider SEO from the start
- 4. Use a visual hierarchy pattern
- 5. Speed, readability, and images
- Reasons why your project should have a website:
1. Start with a simple website and expand as needed
Initially, investing much money in a complicated platform with numerous extensions is unnecessary. You can start with a straightforward landing page and grow as your business or project expands. The key is to adapt to your brand's and your customers' needs.
Keep the site clean and manageable, meaning a practical design that is attractive, easy to use, and understandable for your target audience. Like in identity design, the website should cater to your target audience rather than vice versa.
2. Use versatile platforms
If budget constraints exist, starting with a large and expensive website is unnecessary. It's wise, to begin with user-friendly platforms that allow you to edit and upload content without constantly depending on third parties.
CMS platforms have significant disadvantages compared to custom-programmed websites but serve as a good starting point. For instance, WordPress, still used by millions today, offers good updates and is free. You'll find plenty of information about its usage online.
3. Consider SEO from the start
Controlling SEO positioning is essential for your website's visibility, as it's how users organically find you through Google searches. You can always address this later through an audit, but it's advisable to have a professional assist you from the beginning.
SEO doesn't only impact text; it also influences the website's architecture, loading speed, poorly linked pages, etc. Considering it from the start will save you headaches later on.
Think about keywords for your articles and research trends using tools like Google Trends or Keywordsheeter. Choosing a good hosting service and a quality domain name is also essential, as these are crucial for your search engine ranking.
4. Use a visual hierarchy pattern
When entering our website, the user pays attention to a specific pattern. In other words, the most interesting information (such as the "buy" or "sign up" button) should be prominently placed.
Due to their interactive nature, websites are not designed like other static media. Usability and future growth must be considered. Therefore, the designer usually prepares a UI kit that includes all design elements and indicates their uses and variations. For example, it will determine the button colour, font size, and other web styles. Following these guidelines allows for creating new pages without compromising the overall design.
As you know, adapting the design for different devices is essential. Ensure that the website content doesn't appear misaligned or disorderly or, worse still, has usability issues on devices other than a computer and with different operating systems and browsers. This is an obvious point, but it still happens more often than it seems, even in 2024!
5. Speed, readability, and images
Only add necessary elements to your website; otherwise, it could slow down. Users who wait over 2 seconds to access content will get frustrated and leave. We live in a world of immediacy.
Write easily readable texts that provide information and answer questions. Using headers, bold text, and lists facilitates reading.
Images are better if they are your own, but if not possible, always use those that are copyright-free. Repositories like Pexels or Unsplash provide access to a good number of stock images. Ensure that the style of your images follows the web's style and monitor colour combinations. Keep in mind that images should never be filler; they should contribute something to the user and offer information. Finally, remember to optimize your images so that they don't weigh too much and load quickly and easily for your website.
Reasons why your project should have a website:
- To be found since most searches, as you know, happen through the Internet.
- To showcase and explain your services or objectives in detail.
- To achieve greater reach and capture an audience.
- To retain existing customers by offering updated, engaging, and relevant content.
- To provide 24-hour attention: publish information in FAQs, use help chatbots, and leave a contact form to solve problems efficiently.
- To generate feedback and have a more direct relationship with visitors.
Corporate image and the website are the visible face of a brand. Take note of these 5 tips for website creation and dive into creating or commissioning your own :)