Outdoor exhibition design. How is it done?

Choosing the right location is a crucial starting point in outdoor exhibition design. Key factors are accessibility for visitors and the setting it provides for art or cultural artefacts.
The overall environment (weather, lighting, and security) is also essential. For instance, an exhibition in a park might require additional lighting for evening events, while a location near natural features like rivers or slopes might need safety barriers.

Of course, the chosen location must comply with local legislation, and obtaining necessary approvals from relevant authorities is essential. We recommend doing this paperwork well in advance and keeping all required permits up-to-date during the exhibition production. In outdoor spaces, adhering to environmental respect criteria is imperative, both in material selection and installation methodologies.

When designing outdoor exhibitions, the size of supports and graphic design must be considered to ensure proper visibility and usage. The precise location of each display will influence its perception, making preliminary analysis and space considerations crucial in content selection and the development of the exhibition's look and feel.

Exhibitions in outdoor areas are usually viewable from various angles, impacting the overall perception. To ensure success, we recommend creating models or photomontages to test the exhibition.
Exhibition lighting is always a vital component that entirely affects the final perception. It can enhance appearance, create pleasant atmospheres, and highlight specific details. Moreover, well-planned lighting allows for nighttime experiences, particularly appealing during shorter days and in areas with moderate temperatures.

Sustainability and maintenance are critical considerations in any museographic design, and they are especially relevant to outdoor exhibitions. Regular maintenance and conservation are fundamental for ensuring safety and continuous enjoyment for visitors.

Using durable materials capable of withstanding elements and wear is essential for the exhibition's longevity. It's crucial to remember that if the exhibition is in a public space without surveillance, it may be susceptible to vandalism and incidents, making it mandatory to identify the characteristics and uses of the area to minimize its fragility.

Designing a sustainable outdoor exhibition involves not only the materials used but also understanding our suppliers' practices and considering the ecological footprint of the entire creation and installation process. Additionally, exploring practices such as using renewable energy sources (e.g., installing solar-powered lighting) or circular economy programs can be beneficial.

Through exhibition design, we can create immersive environments that connect visitors with art, culture, and nature uniquely and memorably. Ultimately, outdoor exhibition design is an opportunity to leave a lasting impression on visitors.

In this text, we've provided a glimpse into what it means to design an outdoor exhibition. Clarifying the entire process would require a significant amount of time and is dependent on each case's specific needs and characteristics.

The success of an exhibition relies heavily on developing the creative process correctly. In this case, administrative and security management holds an even more significant role than in other types of exhibitions, impacting from conceptualization to the execution phase.

At Misterio Studio, we have already worked on designing several outdoor exhibitions. Both companies and museums can benefit from these special projects. Feel free to contact us if you'd like us to work together!