Design, development, and assembly of Exhibitions in Madrid

The design of exhibitions in Madrid is a process that begins with creativity as its cornerstone. In a city with such a varied cultural offering, offering an innovative approach allows us to tackle projects and exhibitions in new ways in each case. An exhibition conceptualised from creativity becomes a driving force for dissemination that captures new audiences and encourages participation. In Madrid's scene, we can find examples of innovative spaces such as the Nomad Immersive Museum, which invites visitors to delve into exhibitions that include virtual reality. This type of display allows us to capture new audiences who otherwise do not feel compelled to include cultural options in their leisure choices. An example we have worked on is Cybernetic Dalí, where users discovered the richness of Dalí's work using virtual reality and interactivity.

The development of exhibitions encompasses the planning and executing of projects that go beyond the conventional. In our case, we offer design and conceptualisation and comprehensive management of production and assembly. An example is the Swisstainable project, a sustainable exhibition we designed for the Swiss Tourism Office that travelled through Spain with an electric bicycle until it was installed in El Retiro. A surprising and original proposal like this will stay in the memory of those who could enjoy it. Other examples of successful exhibition implementation are the educational and outreach workshops offered by museums such as the Reina Sofía or the Archaeological Museum of Madrid. Aimed at families, they ensure a constant flow of visitors throughout the year and allow users to enjoy it comprehensively, bringing them closer to the content and making it last in their memory.

The production and assembly of exhibitions are the final step of an exhibition, where design comes to life. These must not only consider technical needs but also aspects such as the sustainability of materials in production, proper accessibility to exhibition spaces, or good integration with the surroundings. In the case of Misterio Studio, in addition to considering other factors, we are very mindful of the environmental impact of production, which is why we advocate for collaboration with local agents to ensure a "Km.0" production and always opt to generate exhibitions that consider factors such as durability or reuse of materials. In the Madrid environment, some museums and exhibition spaces are beginning to address the importance of production's impact on ecology, economy, and society. Some spaces like CaixaForum Madrid include ISO 14.001 international standards in their application criteria, establishing good space management practices.

In conclusion, the design and development of exhibitions not only enrich Madrid's cultural scene but also have a profound impact on the local community. From contemporary art exhibitions to themed events, design, or booth design, they contribute to the city's cultural dynamism. As we have seen, exhibitions in Madrid involve collaborative processes that merge creativity and technique to offer experiences that endure in the memories of those who experience them.

We emphasise the importance of betting on creative design, considering implementation that takes into account the environment and the public and what the criteria are for hiring suppliers in production and installation.

By supporting these initiatives, we can all contribute to the growth and sustainability of Madrid's cultural scene.