Identity design and art direction for Woodstories. From their studio based in Belgium, Woodstories produce high-end wooden floors, which they distribute world-wide. In their search for authentic and environmentally friendly materials, they specialize in sustainable French oak flooring, treated only with artisanal processes.
The commission involved creating Woodstories’ own visual narrative in line with the brand’s luxury positioning. On the one hand, we needed to enhance the high quality of the product and, on the other, to link it with a certain lifestyle,closely related to the world of decoration.
We opted for a minimalist design, based on architectural lines and inspired by the classic Chevron floor arrangement. The colour scheme is soft, based on rosy and natural tones (brown, ochre and green). The result was a timeless, majestic and contemporary brand.