Visual identity design for Integra, an integrative health and physiotherapy clinic. Integrative therapy seeks to eliminate pain through a study of the patient’s habits, lifestyle, diet, and other factors. This means Integra is more than a typical physiotherapy clinic, since it seeks to provide the patient with knowledge and empower them regarding their health.
Conveying the professionalism that this type of business requires was fundamental, without neglecting the humane, friendly, and close approach that Silvia adopted for her project. Her holistic view of pain includes a wide variety of disciplines.
We opted for a simple logo, which could be used on its own or combined with an illustration. The hands symbolise care and affection, and are a key feature in physiotherapy. The materials used are sustainable and are also part of Integra’s identity.