Mamuts (Mammoths)

Since mammoth remains were found in Viladecans (Barcelona), these animals have become a symbol of this city. The family game Mamuts is designed to discover the cultural heritage of Viladecans through this animal. The game is about solving the riddles on the map to find the hidden coloured mammoths.

Año:
2019

Cliente:

Ajuntament de Viladecans

Challenge

The Viladecans tourism department was seeking to stimulate the town centre’s appeal, as well as its businesses and its historical heritage. This vision fits with its recent rebranding and the new discourse of the city: sustainability, tradition and local businesses.

 

The way to do it was planted in the form of an interactive game, which had to include both the local public and tourism, increasingly relevant in Viladecans.

Solution

The logo is now a new symbol for the city. Thanks to the four maps that were created, one for each season of the year, families, both local and foreign, will continue playing the game, discovering the heritage of the city and its local businesses.

 

We developed the identity, designed the maps and created identification plates that were hidden around the city. A QR code allowed the user to obtain more information about the historic enclave. We also worked with KuanUm! on the documentation and game development.

A town’s cultural gamification

Carlos Díaz de Argandoña

Strategy and personal brand design for Carlos Díaz de Argandoña. Carlos works freelance in public administration, specialized in public policy consulting and training.

 

His personal brand matches his friendly personality and his work ethic, which is always empathetic and warm towards his clients.

Año:
2019

Cliente:

Carlos Díaz de Argandoña

Challenge

Carlos asked us to improve his brand projection, which implied working on his identity, and the user experience and design of his website.

 

Working with him we realized that, beyond the visual changes, it was necessary to rethink and reorganize the communication of his company to generate a solid discourse.

Solution

We started by performing a company and brand analysis with Carlos, to achieve clearer communication to his target audience through design and copywriting.

 

We created his corporate identity and the new website from scratch, taking into account the specific communication needs of his audience, always putting the users’ needs first.

ProySimilar projects:

By the face

By The Face! is a photo booth rental company for private and business events, such as conferences, weddings, or communions. Its fun and casual spirit seek to bring a smile to the audience’s faces.

Año:
2018

Cliente:

By The Face!

Challenge

The project arrived at a very early phase in which there was no identity or name. The client brief was simply its brand voice. They invited us to play freely, as long as we respected the values of the company: to make amusement accessible to everyone, with a rogue twist.

Solution

We came up with a brand name, and later, we developed the claim and brand voice. We worked on the logo, graphic design and identity, as well as the art direction of photography and social networks, always highlighting the fun, familiar and friendly tone of the company.

Rental photo booths
Event photographs
Funny photos
Packaged souvenirs

Photos by the face!

By The Face!
rental photo booths

Similar projects:

Blanc!

Blanc! is a design, creativity, and innovation festival. It is a meeting point for creative professionals. It takes place annually in Barcelona (at Museu del Disseny) and sporadically in other cities. We are in charge of the digital
communication strategy and content management on the Blanc! website and social networks throughout the year and during the festival.

Año:
from 2018

Cliente:

Blanc!

Challenge

The presence of the festival during the year needed to improve and increase beyond the festival week. Despite being a
professional meeting, the festival becomes a sort of party that fosters synergies between professionals, students,
sponsors and brands. Strengthening digital media was a priority to expand audiences, to sharpen the communicative
voice tone, and ultimately, to consolidate the festival.

Solution

We created and produced specialized content according to the global marketing strategy and the festival target. We
curated original content on the blog and social networks that established a brand narrative in all digital media. We also managed collaborations with sponsors and partners and organized contests and other activation actions

We develop the culture of design

Followers instagram @blancfest

We helped develop and unite the community of Spanish-speaking designers and creators. Thanks to the constant work focused on the audience and the interesting content the festival always offered, the Blanc! community has grown steadily

Web: 30,000 monthly users
Social networks: 40,000+ followers
Newsletter: 8,000+ subscribers

We manage several social platforms (Instagram, Twitter, LinkedIn, and Pinterest), adapting the content to each one of them, in addition to strategically planning the blog contents.